criticism

Target Demographics: What Namco Bandai needs to know about Soul Calibur V

If that didn't catch your attention, I don't know what will.

Maybe this is why I haven't played a Soul Calibur game past SC2?

Regardless, I like fighting games. Face it--plenty of women play fighting games. You may see fewer of us at tournaments (thanks to the generally less than positive atmosphere concerning competition, video games, and women), but there are plenty of us who enjoy it.

According to Namco Bandai's advertisement, I'm not a part of that target audience because I don't like staring at boobs jiggling everywhere while I'm trying to shove a knife in someone's face.

It's not just that all of the women in Soul Calibur have giant breasts, and it's not just that the developers continually put them in more and more revealing outfits. And it's not just that no woman in her right mind would go into combat without proper protection to keep her fleshy bits protected. It's all of those things put together repeatedly. I'm all for kickass ladies with boobs, but what about the women with different body sizes? What happened to the women with small boobs? What about the women, regardless of size, who dislike wardrobe malfunctions? All I'm asking is for some respect and some variety in design. I never thought that would be so demanding of a request, but apparently it still is.

So, congrats! You will not be receiving my money for this game. I shall allow you to reaffirm your target audience while you push away half of the people who enjoy fighting games.

(PS -- what about healthily proportioned women, huh?! Her waist is gonna get snapped in two the moment she walks on a battlefield.)

And I'm not the only one perplexed about this marketing strategy about this. Take a look at:


1/7/12 10:23 edit: Something to note, from the ESRB:
Some female fighters wear outfits that reveal large amounts of jiggling cleavage and portions of their buttocks.